The Proof

Sunday Memoir


Accelerated Learning Curves

In Issue No. 25, Hims & Hers Founder Andrew Dudum offers his thoughts on integrating and and sustaining accelerating learning curves. In his interview, Dudum notes, “If you want to build a really successful company, you’ll need the smartest people to help you. And, you better be searching through every crevasse to find those people.” Accelerated learning in business and in life leans heavily on the slope > y-intercept argument. This principle conveys that slope, or rate of learning, should always be prioritized over y-intercept, or time spent on an activity.

Hims & Hers are direct manifestations of Dudum’s personal accelerated growth curve. Dudum’s company, launched only a little over a year ago, is already valued at over $1 billion after its most recent funding round. In order to understand both Dudum and his company’s constant stage of hyper-growth, its we’ll dive into a bit of theory.

Andrew goes further, adding, “I’ve always believed that your intelligence is a reflection of the people you spend the most time with, so I try to surround myself with people I admire, who are smart, curious and driven.”

Peter Thiel references the role of mimetic behavior in startups on multiple occasions, often drawing from contemporary French philosopher Rene Girard. When asked about this theory, Thiel notes that “According to Girard, imitation is inescapable. As a rule, we do what we do just because other people are doing it, too.”

His ultimate feedback loop – “Am I doing things that seem good to the local circle of people whose opinions I care about?”

  • These people act like a board of advisers, and Daniel gauges their opinions to determine if he’s doing the right thing

  • It all comes back to this

    • For example – If he’s not sleeping well, the people Daniel works closely with/those on his personal advisory board would start to notice, as it would come out in the way he works/how he interacts

On personal feedback loops

How can one go about changing the way they think?

  • Change who you surround yourself with

    • “The people you are surrounded by will rewrite your brain whether you want them to or not”

Shane Parrish, the founder of the prolific media entity Farnam Street, recently interviewed Y Combinator Partner Daniel Gross about catalyzing success and mimetic behavior.

Mimetic theory's key insight is that human desire is not an autonomous process, but a collective one

Not only refers to individual interactions with another person, but focuses on organizational structures of social groups. 

Rather than trimming your friends, focus on positive influences and allocate more time to activities with them

A Sunday Memoir

Exactly two weeks ago, I inadvertently conducted a 30 second psychology experiment with two participants. One, a close friend from college. The other, a recently new friend who works at a hyper-growth startup at a similar stage to Hims. Both are equally amazing people, and I’m fond of each for different reasons. With that caveat out of the way, let’s begin.

A friend of my roommate was crashing at my apartment in San Francisco for the weekend. It was a late Sunday afternoon, with the sun going down over the city, and the evening light fell on a trio of items to the right of where I was sitting, scrolling through Instagram. The trio included a stale bowl of mac & cheese (probably from the night before), a lukewarm half-finished Bud Light, and an open pack of cigarettes. Not necessarily the pinnacle of healthy choices. But I didn’t pass judgement. I actually thought it was quite funny — must’ve been a rough Saturday night.

While still on Instagram, I turned my down, took a picture of the three objects, and captioned it “A Sunday Memoir.” I pulled up my DM’s, and sent it to the two friends recently introduced — simply because I had ongoing DM conversations going with them. Now to the interesting part.

Both friends responded immediately. The first replied, “Ha. Marlboro Reds. Classic.” The second wrote back, “Jeez. You okay Adrian?”

Two friends, both of whom I love spending time with, offers responses on completely opposite ends of the spectrum. One didn’t question my unhealthy lifestyle choices (as they assumed these objects were mine), and unconsciously normalized my choices with a touch of humor. The second immediately questioned my choices, while checking on the status of my health. After considering this for a minute, the implications of the accidental experiment I had just completed dawned on me — specifically as it relates to health & wellness outcomes.

I’ve always known, and heard — over and over — the adage: you are the average of the five people you spend the most time with. Or put another way, you are who you surround yourself with. What I never realized was even in the event of careful pruning of who you allow in your inner circle and physically spend time with, your positive or negative lifestyle choices can be both reinforced or questioned — and in turn changed — by a much larger group of friends, those you interact with on social media every day. On Twitter, Instagram, Facebook, or whatever platform pleases you.

Thinking Fast and Slow

In the first chapter of Daniel Kahneman’s Thinking Fast and Slow, the Nobel laureate quickly reviews a set of terms. Thinking fast, or System One, refers to our automatic cognitive response to a stimuli. Thinking slow, or System Two, refers to our more calculated, thoughtful reaction to a different stimuli. Kahneman notes that the control of attention, intimately linked with attention paid to the five people you spend the most time with, is shared by these two systems — our ‘fast and slow’ response frameworks.

On the distinction between the two, Kahneman writes, “You may be able to resist turning toward the source of a loud and offensive comment at a crowded party, but even if your head does not move, your attention is initially directed to it, at least for a while.” Critically, Kahneman adds, “you dispose of a limited budget of attention that you can allocate to activities.” He goes further, remarking, “if you try to go beyond your budget, you will fail.”

I read this passage shortly after my inadvertent psychology experiment. If you seek accelerated learning curves, you need to surround yourself with the best. As Dudum points out, “search every crevasse” to accomplish this task. However, many forget that social media is a fickle beast. Even in the case of careful attention allocation with our inner circle, platforms like Twitter and Instagram significantly expand these spheres of influence, and in turn, attention diversion.

Though these diversions may not have as serious an effect as a long conversation or work session with a close friend, they do have implications of who you are, what you value, and what activities you pursue with your limited attention budget. I never realized the implications of this until layering the experiment with Kahneman’s thoughtful framework.