Peter Rahal is the CEO & Co-Founder at RXBAR, a natural protein bar company known for its minimalist, sleek packaging. By 2016, the company was doing over $36 million in sales, and a year later, the founders sold RXBAR to Kellogg’s for $600 million. Peter never raised external financing to fuel the company’s growth, bootstrapping his way up until the acquisition.
On the first hour of his day. I wake up and have a glass of water, then go straight to the shower. I’ve been experimenting with a lot of skincare products as well. I’m currently trying out a good eye serum. Then I head to the office and have a straight black coffee. If I’m hungry I’ll eat an RXBAR, but usually, I don’t eat anything. Then I spend my time thinking, reflecting and writing down the most important items and tasks that I need to prioritize. To be honest, Monday is very different, it's when I design the rest of my week. In business, I’ve found that if you focus on 52 weeks and block and tackle one at a time, you start to get really productive.
On finding balance. All I do is work because I enjoy it. I generally don’t have a work-life balance. In my free time, I try to meditate and spend time with people I care about. For me, balance is an aspect of what’s important, what motivates someone, and what makes someone happy. I love business, it makes me happy. It’s just fun, I don’t need to fucking go on vacation. I’m an entrepreneur, not a corporate employee.
On his mission statement. “Pursue wisdom.” The thing that makes me happy is learning. I want to understand what life’s about by learning from people, from doing, and from experiences. If I think about what I like to do, at the end of the day I’m trying to pursue wisdom. I love to learn and try to understand the truths of the world we live in.
On his CrossFit roots. I still do CrossFit, but just don’t work out like I used to. I just had more time when I was first starting RXBAR. I need to do more, no question, but I still follow the principles and methodology of CrossFit: high intensity, constant variation, and functional movements. Right now I work out between zero and three times a week.
On his sleep ritual. I do my standard ritual: clean, wash up, put lotion on, and wear my mouth guard. Then I put my phone away and set my alarm. I use a real alarm clock, not my phone. There’s nothing worse than just staring at your phone when you wake up and getting lost.
Then I read for 30-60 minutes every night, always nonfiction, which follows the theme of pursuing knowledge. I make sure to read every night, it’s important to me that I protect that habit. I’ll read 5 books at a time, jumping from book to book. My current rotation is The Creative Curve, Antifragile, and Atomic Habits.
— Peter Rahal, CEO & Co-Founder at RXBAR