The Proof
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Jeff Raider, Founder at Harry's & Warby Parker


Jeff Raider, a Co-Founder of both Harry’s and Warby Parker, aims to build companies and brands that positively impact people's everyday lives, and the world more broadly. Harry’s ambition is to create exceptional shaving and personal care products that better meet the needs of modern men.

Today, Jeff serves as the CEO of Harry’s Labs — a newly founded organization within Harry’s that leverages the skills and capabilities of Harry’s team to support exceptional entrepreneurs and executives in building and scaling the next great CPG brands. At Harry’s, Jeff has raised over $375 million in funding from Thrive Capital, SV Angel, and Box Group, among others.

At Warby Parker, Jeff helped build a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses. He remains on the Board of Director at Warby Parker, and helped raise over $290 million in venture financing from Forerunner, General Catalyst, Lerer Hippeau, and First Round.


On his morning ritual. My morning revolves around my family. I like to make the most out of my time with them before I shift to work and the day ahead. My kids have made a habit of sneaking out of their beds and into ours in the morning — and instead of shooing them back into their rooms, my wife and I have really embraced this family time together. They’re getting older and definitely won’t always want to hang out with us, so I try to live in the moment as much as possible.

Then, I move onto my morning routine — a shower and a shave (during which I am usually interrupted by my kids and chase them out of the bathroom with a shaving cream mustache). After getting dressed and kissing my wife and kids goodbye, I walk to work — which is energizing and gets me in the zone. I grab a coffee, and at that point, the day has officially begun.

On time for himself. Every Thursday, I play basketball with friends and some people on Harry’s team at 6:30 am. It’s one of the best things I’ve started doing for myself. I get to hang out with a great group of people, workout without thinking about it and leave feeling energized for the day.

On his life’s motto. “Create things people like more.” It’s our mission at Harry’s. I helped to come up with it (so I should like it) and it continues to motivate me every day.


On overcoming stress. First I take a step back. A change of scenery or shifting to a non-work activity helps give my brain a break and energy to come back and focus on the task at hand. I re-prioritize the things around me to clearly outline the path forward.

Breaking things down into actionable steps is helpful and makes each one feel easier to achieve. I often regroup with my team to identify distractions and delegate tasks accordingly. Then, we push forward, and I remind myself that I’ve been here before.

On prioritizing family. I’ve found that planning family time first allows me to be more present with them and then I reorganize work around that. It doesn’t work as well if I’m trying to do both at the same time.

On his sleep routine. Knowing that I tend to prefer getting deep work thinking done at night, I try to bake in 20 to 30 minutes to decompress by reading a book or magazine before bed.

— Jeff Raider, Co-Founder at Harry’s & Warby Parker