Amanda Goetz

As the Founder & CEO of House of Wise, Amanda is on a mission to help women give more purposeful intention and take back control of their sleep, stress, sex, and wealth.

On her morning routine.

I’m usually up and out of bed around 5:30 AM. 

5:30 to 7 is my coffee and email time. If anybody needs anything from me, I try to do it within this timeframe so that I can get it off my plate before I start the rest of my day. 

My time with the kids is from 7:30 to 8:30, during which I get them up, ready, and fed before sending them to home school. 

After the kids are off to the races, I take time to deeply focus and mentally prepare myself for what the day has in store. 

11 AM is go-time, and I begin my first meeting.

On offense vs defense.

I don’t think you can really be focused on more than two or three big projects in a week.

Within those projects, offense involves thinking about big pillar things: new creatives for packaging, contacting suppliers, and talking to contractors. 

On the other hand, I think of defense as talking to anybody that needs something from me, be it team meetings or 1-on-1’s.

Essentially, my defense is providing them help so that they can be on offense.

On building a tribe.

I struggled with this initially because I didn't have a singular group of friends who understood all aspects of my life in totality. 

During Covid, I tweeted that I wanted to get in touch with female founders who are moms and who are scaling big companies, and that's how I met Lana from Dream House and Jamie Schmidt from Schmidtz Natural. 

I text them all the time because, as fellow founders, they can immediately empathize with all the competing factors in my head. 

Other people include my therapist, and my personal trainer, who both help me clear my mind and empower me to feel stronger mentally and physically.

You will always have your core group of people that are your lifers; no matter how much time passes, you can spend time with them and it will feel like nothing’s skipped a beat. 

Over time, all those tertiary friends you had from college tend to grow in separate ways.

Like humans, your friend group needs to grow with you, because you are not going to always be the exact same person.

On cultivating culture.

My team is 100% committed to passion, especially about helping women by removing stigmas and empowering them to make the most of every day. 

When you mix that with an autonomous culture, everyone works hard.

Having people passionate about a common goal is key in cultivating a great environment. As a result, empathy is also a common denominator.

At the end of the day, I want to build a billion-dollar company from the inside out that keeps women in mind. To do that, you need to be surrounded by empathetic and understanding people, which \we’ve done a great job of curating.

On prepping for launch.

I knew for a fact that going into the launch was that it wasn’t going to be perfect, so there was no point in trying to be.

Innovation is at the core of our brand DNA.

The only thing that was super important to me was making sure the product itself was perfect. Details like packaging won’t be right the first time. As you go, you’ll realize what works and what doesn’t, and evolve over time as your brand grows.

That's the best part about building a community-first company–you don't have to stress about getting it exactly right. We have feedback loops on everything, from surveys to Slack channels, which help improve every step of the way.

On balancing highs and lows.

Let's be very honest — cannabis! But in all seriousness, I feel very balanced about how I approach the highs and lows of life.

It’s probably because of everything I’ve been through, from miscarriage to divorce. That’s a lot of heavy stuff, and hence, I’ve learned to successfully manage stress and emotion. 

Being a 2nd-time founder helps a ton. I don’t get rattled as easily as I did the first time around. I also don’t ride the highs as much as I did, but I don’t feel the lows as deeply.

You come to accept that there will be extreme highs and lows, and you accept them with open arms, but let them go as easily. 

On the non-negotiables.

I have a few key habits that propel me through my days. On Monday mornings, I got to therapy. It’s my weekly baggage drop.

It allows me to clear my head and start my week off right. 

One of the most important things I do is have a set time dedicated to my kids. I prefer quality over quantity, so they always get a focused mom versus a scatterbrain. My time with them is intentional.

Through Covid, I’ve kept up with my personal trainer. He’s on my calendar, and I usually hit a workout at some point during the day which helps me re-energize, clear my mind and channel my focus into those big impact ideas. 

I also started a “commute bath” during Covid. I realized that my transition from work to mom-mode used to happen on my commute between office and home, but due to Covid, that hasn’t been possible.

When I finish work at 4:30 PM, I take a bath and watch TikTok as a way to transition into mom-mode starting right at 5.

On upgrading new habits.

One of the biggest things I’m investing more time into is my financial health and wellness. In this new world of crypto and fintech innovation, I want to be sure I stay on top of everything and understand how to manage my finances in the best way. 

Something else I’m spending more time understanding and improving is my diet.

Being 35 years old, I’m slowly learning that inflammation is real. If I eat something and it doesn’t seem right, it will affect me more than it did at 25.

On her evening ritual.

Work-mode is shut off at 5 PM. 

From 5 to 7, I’m in straight mom-mode: spending time with my kids, cooking them dinner, and doing things they enjoy. 

After dinner, I’ll usually read a book. Sometimes I’ll watch some TV. I’m not a huge TV person, so whenever I do watch it, it's super intentional. 

I’ll also try to talk to a friend every night because I’m a massive extrovert and I love talking to people. 

After the kids are in bed, I’ll pick up around the house. It’s therapeutic to me because I love organization, and I want to make sure that the house is clean when I go to bed so that tomorrow everyone can wake up to a clean and tidy house. 

I like to use my House of Wise gummies and drops as sleep supplements — I do drops almost every night when I settle into bed. 

To wrap my day, I’m under the covers by 9 PM on most nights.